WeChat Official Account Management
With over 1.225 billion monthly active users, WeChat is not just another social media app but a way of life in China. WeChat Service/Subscription accounts are a great way to showcase your University and push regular campaigns to followers. WeChat is essential in building a presence in China.
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Our Scope of Services
WeChat Official Account is a powerful tool and we are here to help you maximize its full impact! Udentity will provide you with a customized experience based on your institutions preference. This can include the following offerings:
Why WeChat Official Account (OA)
More China friendly than a website - WeChat OA is great for information showcase. The profile and menu bar of the OA allows followers to navigate important content with ease.
Better than email campaigns - Chinese users are notoriously email resistant. The best way to reach them is through WeChat campaigns.
Multi-functional and multi-generational - Imagine Facebook, Paypal, WhatsApp and an app store all in one. Everyone (students, parents, and counselors) is using it. This platform is key from lead generation to lead nurturing.

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